Services
When clients come to Alexander PR, we listen to their needs and align PR campaign tactics to their business objectives. Services offered include:
Media Relations
We build and maintain direct relationships with the journalists, editors and publications that matter to B2B technology audiences. From day-to-day press office support to proactive story pitching, we secure coverage that builds credibility and visibility for our clients - coverage that increasingly doubles as the material AI answer engines cite when people research your company.
Analyst Relations
We help technology companies build relationships with the industry analysts who influence buyer decisions, positioning clients for analyst briefings, reports and rankings.
Thought Leadership Programmes
We develop bylined articles, opinion pieces and commentary that position spokespeople as credible voices on the issues shaping their industry, placed in the media outlets their audience actually reads and structured so AI tools can find and reference them too.
Executive Profiling
We raise the public profile of founders and senior leaders through media interviews, speaking opportunities and profile pieces, building the personal credibility that supports company reputation and sales.
Customer Advocacy Initiatives
We work with clients to turn satisfied customers into case studies, testimonials and reference stories that give prospective buyers credible, third-party proof.
Industry Awards
We identify relevant award programmes, manage entries end-to-end, and help clients turn wins into ongoing PR and marketing assets.
Event Support
We provide PR support for conferences, trade shows and company events, including press office management, media invitations and on-site coordination with journalists and analysts.
Specialist Writing Services
We provide senior-level writing support for press releases, website copy, whitepapers and other communications materials that need a clear, professional and consistent voice.
AI & Answer Engine Visibility (GEO/AEO)
As AI tools like ChatGPT, Perplexity and Google’s AI Overviews become a first stop for research, what they cite and recommend matters as much as traditional search rankings. We build campaigns with this in mind - securing credible, citable media coverage and structuring content so it’s easy for AI answer engines to find, understand and reference.